“Decoy” - TELUS

Role: Creative Director / GCD

💥SPARK
There’s a comedic side to identity theft that might be more memorable - and on brand - than doom and gloom threatening.

💡IDEA
Show nefarious characters pretending to be TELUS customers, who thankfully are protected. Simple.

💪HUSTLE
The BTS challenges of this shoot are best shared over a pint(!).

CREDS

Creatives: John Larigakis & Danielle Morgan
Agency: Cossette
Director: Devon Ferguson
Production: Suneeva