“RMH United” - Ronald McDonald House

Role: Creative Director / GCD

💥SPARK
To cut through all the typical charitable requests that corporate and individual donors get, you’ve got to behave differently.

💡IDEA
Reframe RMH as a different kind of superstar team defying the odds who need support and sponsorship to achieve their goals.

💪HUSTLE
Brief began as a gala night theme request (with that level of budget), which we grew and pitched into an integrated creative fundraising campaign that blew the charity’s expectations.


CREDS

Creative: Adam Ramsdale & Steve Whittingham
Agency: Cossette
Director: Rich Murray
Production: DearFriend