Role: Creative Director / GCD
💥SPARK
When you’re on a long drive you’re craving ways to improve the journey along the way.
💡IDEA
Keep it simple and point out that McDonald’s fries make any drive better, thus increasing restaurant footfall from roadtrippers.
💪HUSTLE
Proactive response to an ongoing client challenge, became one of the first original campaigns Cossette West created for the brand in years thanks to persistent hustle.
CREDS
Creatives: John Larigakis, Michael Pal & Tyler Patterson
Agency: Cossette
Photographer: Bill Hawley