“Class Polish” - Department for Opportunities

Role: Creative / Creative Director

💥SPARK
Workplace classism gets hidden in euphemisms rather than outright prejudice, which allows people to pretend they aren’t saying what they’re really saying.

💡IDEA
Ridicule the employers perpetuating outdated classist statements like “they lack polish” by actually offering Class Polish as a real, attainable product to improve working class employees chances.

💪 HUSTLE
Everything about this campaign was a testament to the passion of those involved. Big thanks to our incredible star, comedian Fern Brady.

🏆AWARDS
1 x Creative Circle (Bronze)
1 x Kinsale Shark (Bronze)

Design: Tim Green
Photography: Cormac Banks

CREDS
Creatives: John Osborne & Adi Hussain
Agency: Creature
Director: Hannah Berry George
Production: Mad Cow Films