“Dream Meal” - Child Poverty Action Group 

Role: Creative (I buggered off to Canada, so Megan Egan was the star here for taking it through to completion!)

💥SPARK
The real heartbreaking tragedy here is that kids are pretending to teachers that they’ve had their lunch out of shame, when in reality they haven’t got any.

💡IDEA
Subvert the celebration of a child’s vivid imagination to deliver our hard hitting message - inspired by the scene from Hook.

✨ Campaign - Ad of the Day ✨
✨ Shots - Ad of the Week ✨
✨ The Drum - Ad of the Day ✨


CREDS

Agency: Creature London
Director: Adam Berg
Production: Smuggler