“Nobody Is Normal” - Childline
Role: Creative (and strategy)
đź’ĄSPARK
We all have something about us we hide in order to fit in.
đź’ˇIDEA
If it’s “normal” for everyone to hide their quirks, that means that nobody is “normal”.
đź’ŞHUSTLE
Radiohead hate advertising and their song Creep, but it was perfect for our idea…so we sent an animatic of the film directly to Thom Yorke who was genuinely touched by the result so said ok and gave it to us for effectively free. To say we were over the moon would be an understatement.
🏆AWARDS
1 x D&AD Pencil (Yellow)
2 x D&AD Pencil (Graphite)
1 x Cannes Lion (Gold)
3 x Cannes Lion (Silver)
1 x Cannes Lion (Bronze)
3 x Clios (Silver)
3 x Creative Circle (Gold)
2 x Creative Circle (Silver)
1 x The One Show (Bronze)
1 x LIA (Bronze)
2 X Kinsale Sharks (Gold)
…and more.
Teachers from all over sent in creature drawings and sculptures that their classes created for Anti-Bullying Week after watching the film. Adorable stuff.
Special shout out to the kid who’s inner self is a glittery one-eyed pie.
CREDS
Creatives: John Osborne, Rickie Marsden & Sam Whatley
Agency: The Gate London
Director: Catherine Prowse
Production: Rowdy & Blink Ink